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Growing together

The sections reinforce the complete package. We are taking a giant step towards becoming the standard tool of the tourism industry.

We are naturally very proud that so many organisations and destinations are choosing Basetool.

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- We have chosen to incorporate the Basetool event calendar in the Kungsbacka Council website. Our businesses appreciate the value in seeing their events in two important channels - visitkungsbacka.se and kungsbacka.se. Our calendar includes everything from local library events to large international sporting events. It is a tool for our residents to find out what is happening.

— Heidi Fondell, communications officer, Kungsbacka Council

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- A modern website should be dynamic and continually developing. We have worked to make the visitor experience more visual, more emotive and more image-driven than previously. When I saw Basetool Destination Web, everything fell into place – this is exactly what we wanted.

— Anders Kihl, digital marketing officer, BoråsBorås AB

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- We can use imagery in a completely different way than previously. The large images are in focus, effectively selling the destination. Many new functions contribute to a better visitor experience, for example the integration of TripAdvisor, which means visitors can easily share in each other’s reviews.

— Åsa Malmqvist, marketing coordinator, Visit Sörmland